The Importance of Keyword Targeting for Search Engine Marketers

Traditional forms of marketing are losing the power they once had as the world moves into the internet. Print, radio, and televisions are quickly evolving beyond what might have been ever thought possible years ago, see some more examples here. Books now appear on Kindles, radios have become Pandora, and Smart Televisions is just one of the latest developments in internet-based entertainment. In short, everything that was once real has become digital.


Keyword targeting cartoon

This may be daunting for some, but it should sound promising to search engine marketers who are at the forefront of this new digital business paradigm. Now advertisements can be more personalized and reach larger numbers in much shorter period than ever before. At the same time, there is many more agencies and individuals creating content to compete with you for the attention of your target audience.
If you are a search engine marketer and have not yet heard about keyword advertising, you are missing out on a lucrative goldmine in the online marketing industry. Let me explain:

What is Keyword Targeting?

Search engines like Google, Bing, Yahoo, and others provide a valuable opportunity for online companies to reach their audience. If a customer is interested in what the company has to offer, it is likely that they will ask Google or Siri to give them an answer. Those who come first on the search lists often are the only links clicked. In other words, unless you come in first, you’ve already lost. This is where keyword targeting comes in:

By using specific words, phrases, and terms that correlate to what people are likely to search relevant to the topic on which you’re writing will better enable your article to rise to the top of the list. This may sound like a complicated process, but it’s easier than it seems. You can also 301 pages to a separate website to help utilise your sites for better keyword targeting. Read our 301 redirect article for more information on this. Here is a video that explains this in more visual terms:



How to Make the Best Out of Keywords

To find out which keywords to use will require using a third-party service like Google Analytics or some other keyword research tool designed to search for how often specific words, phrases, and terms are being searched on certain search engines. Using one or more of these tools will help you to figure out which terms are being used now and at what frequency. Tap into that knowledge and use it to your benefit by including those words in your next article.

The places to include these keywords are where they will be most likely seen by search engines: the domain names and subheadings, the primary title, and secondary headings. Is possible spread the term throughout the article. But use it sparingly and only where it makes sense otherwise your audience will become uncomfortable with the writing and go elsewhere.

This article was written by Gary Wilson from jump online and they offer a wide range of seo services and services similar to the keyword targeting tactics that were mentioned in this article. If you’d like to get in touch you can call the Jump Online Glasgow office through their website or call them at 0141 356 3332 or visit them at 5 Caird Drive, Glasgow, G11 5DZ.